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Goals: They wanted a video that explained both the product and the story behind it to fund their kickstarter campaign.
Approach: We realized a smart media package was needed and planned a one day shoot including videos and photography. The style of video had to match the product and create a compelling message to drive funding.
Results: The campaign was a huge success, allowing them to raise $130,000 and be featured in Forbes, the New York Times, and others.
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