Cannabusiness is Booming
** Include dollar amount of legal cannabis industry in Massachusetts
Goals: With marijuana legalization in many states, these businesses are looking to capture market share with high-quality product content.
Approach: A blossoming legal cannabis market has led to competition in this booming sector. Because certain social platforms limit the ability to post paid ads about marijuana, the filming and marketing strategy for these companies must reflect this. Videos are shot with a focus on delivery for broadcast television as opposed to standard internet delivery.
Results: These businesses were able to elevate their branding and separate themselves from the crowd, increasing sales traffic.