The team at Euclid contacted Taped in search of a promotional video that they could utilize to launch their new product’s Kickstarter campaign. Not only did they want an informational video about their product - an innovative measuring cup - but they desired a video and still frame product photography that drew in viewers and converted them to backers.
For a Kickstarter, our team knew that a smart media package was necessary to help share the story of Euclid and their product in a meaningful way. To accomplish this goal, we worked with the Euclid team to plan a single-day video and photography shoot. Together we developed a strategy that would tell the Euclid story while driving viewers to their Kickstarter and help them reaching their funding goals.
With the addition of their brand new Taped smart package, the team at Euclid saw their campaign be fully funded - with over $130,000 raised in one day, as well as features in news sites such as Forbes, the New York Times, and many others.